Candied Memories
Adobe Illustrator, CapCut, Instagram, a rock, cotton balls, acrylic paint, beads, glitter, hot glue, paper box, Candied Memories, 5 x 5 x 2 in (cookie in box), 2022
Candied Memories is a hypothetical brand created under partnership with another artist. The purpose was to take something so unappealing as a plain rock and market it into something irresistible: a delicious cookie. Both designers had to push their minds outside of the box and determine a way to make this possible by giving the rock a complete makeover. The story and aesthetic of the cookie were inspired by nostalgia, which resulted in a cotton candy flavored cookie that brings back childhood memories. A social media profile was then used as a form to advertise the cookie through carefully composed photos and videos that fit under the overall aesthetic of the designers’ brand.
